Monday, March 29, 2010

18) Make it Dynamic, Communication is Process














Sagmeister's poster for AIGA is very dynamic. The main subject is a chicken running around with its head cut off. The type consists of both hand drawn letterforms as well as letterforms made from chicken feet, all haphazardly arranged around the running chicken. It is frantic, progressive, and exciting, and properly communicates the feeling of the event.

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