Problem: DOVA needs a new way to advertise WSU's WeberEdge Program, which offers the equivalent of in-state tuition to students from California.
Solution: Facebook ads were created to target young, California students interested in studying art and experiencing great outdoor recreation. The Mona Lisa was used as a universal symbol for the art world, but WSU's colors have been expressively applied over her face and eyes to represent a new, youthful, progressive attitude towards studying the arts. Additionally, background images of mountain views and ski slopes help illustrate the outdoor activities available surrounding the WSU campus.
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